The tire giant Continental has announced the official sponsor of UEFA Euro 2012 in Poland and Ukraine for UEFA EURO 2016 and in France, after "a very pleasant experience" in 2008
Continental was announced as the official sponsor of UEFA EURO 2012 in Poland and Ukraine as well as for the UEFA EURO 2016 in France.
Nikolai Setzer, a member of the board of the tire divisions of Continental, said: "When a very pleasant experience for UEFA EURO 2008 in Austria and Switzerland, we are going to strengthen our position as the top market in Europe by means of these two agreements exclusive sponsorship image attributes - passion, precision, and what kind of team spirit, expressed. so well during the major tournaments of the World Cup - fits perfectly with our premium brand Continental and the entire society. "
He added: "The world's second biggest football tournament requires a lot of attention in the country next door, in the strategically important growth markets in Eastern Europe, Asia and South America."
UEFA Events SA marketing director Guy Lawrence Epstein said: "It's great to welcome Continental back to the Continental UEFA EURO sponsor family was an active promoter of the game for many years to have a global businesses large scale and trustees .. Continental that UEFA EURO 2012 and 2016 sponsor is a great asset to UEFA and we are honored to welcome them on board. We look forward to working closely with Continental on our common mission to both the EURO 2012 and EURO 2016 exciting and memorable events. "
With sales of € 26 million in 2010, Continental is one of the top automotive suppliers in the world and has approximately 160,000 employees in 45 countries. Founded in Hanover, Germany, the company is European market leader for passenger cars and light trucks, and over 30% of new cars in Europe are shipped with Continental tires. Tires The company is also a sponsor of the 2014 World Cup and German Cup, with details of their work to be seen in football ContiSoccerWorld.com.
By signing as a global sponsor, Continental ends with Adidas, Canon, Carlsberg, Castrol, Coca-Cola, Hyundai-Kia, McDonalds, Orange and Sharp.
